TWENTY FOUR SEVEN 24/7 365

A SPECIAL NUMBER

The number 24 is special because it stands for "All Day", and is commonly used as part of the phrase "Twenty Four Seven".

From phrase-finder:
"The term 247 was coined in the early 1980s and soon became adopted as a noun. The earliest example in print is the November 1983 edition of Sports Illustrated, Jerry (Ice) Reynolds, calls his jump shot ’24-7-365′, because ‘It’s good 24 hours a day, seven days a week, 365 days a year’."

The inclusion of 24 within a plate is a great way to emphasise an aspect of an identity, or tell potential customers your business operates around the clock.

In the case of "WE 24 JOB" (one of a range of similar plates we have for sale) the 24 converts the plate into a three-word message.